4 Oneway Link Building Ideas You Can Use Now
Written by Admin1 on February 15, 2011 – 4:15 pm

When we think of oneway link building, we struggle for ideas. The obvious choices are also popular with every other marketer out there. What you need are unique methods that are not as popular but are just as effective.

Here are 5 ideas for you to consider.

1. Give your anchor text meaning

This one should be obvious, but some marketers don’t see it. They will create anchor text using non-search words like “click here” or the name of a report they are offering for download. Unless that report contains quality keywords in the title, don’t use it.

Instead, look for keywords that have authority. These are words that many people are using but few competitors are targeting. They need to give substance to what you are offering as it relates to the search. Make it pinpoint your site as THE place to find the right information quickly.

2. Create an evergreen resource

In other words, you want something on your site that will always be there and will always be relevant 5 years from now as it is now. This will encourage people to link to it more readily, but it also will benefit you for years to come.

Put as much of it on your site as you can, as opposed to news and facts that will be outdated quickly.

3. Pamper people’s egos

Find experts in your niche who have excellent advice for your readers. Then, don’t just provide the content. Write a short profile of the person’s accomplishments. Those experts will be more than happy to link back to you and spread the word about that article.

4. Find gaps in current information

This is frequently used by news reporters when they need stories. They look for what’s already been reported and find unfulfilled facts.

People do not have all the answers, which is a good thing for you. It leaves some great openings for you to fill with your own original data. Since this content is not available anywhere else, you become the number one source. Ultimately, it will bring you a lot of back links.

This should give you a good start on creating oneway link building strategies.

Get even more small business marketing ideas here.

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